TRI*M Reputation Corporate - TNS Sofres

In today's news-driven and fast changing business environment, building and maintaining a strong corporate reputation has never been more vital. A strong corporate reputation generates confidence - in the present as well as the future - and can power a company's success by:

      driving profitable sales in crowded markets
      attracting, motivating and retaining talented employees
      deterring competitors
      attracting capital resources and strategic business partners
      facilitating entry into new markets
      defining corporate financial value (market capitalisation)

However, the way in which to achieve excellent corporate reputation varies according to the respective stakeholder group. This is why reputation management is a truly challenging task.

This chart shows that this company's reputation amongst its stakeholder groups of the General Public, Investors and Journalists is significantly better than its overall reputation, whereas its reputation amongst Potential Clients/Employees is below average and this therefore offers an immediate opportunity for improvement.

Holistic view on all stakeholders

TRI*M’s Reputation Radar (as shown above) allows a 360-degree view of a company's image from the diverse perspectives of individual stakeholders such as customers, suppliers, employees, investors etc.

		Identify your reputation driver

TRI*M’s Corporate Reputation Manager identifies the company's core reputation drivers. It tells you which are the key aspects of your company that actually lead to an excellent reputation, and which ones do not. By comparing your company to its closest competitors, strengths and weaknesses are uncovered in a systematic and unbiased manner.

The TRI*M Grid analysis identifies
the important issues for Reputation Management

The TRI*M Grid is a clear, visual representation of the answers to three critical questions:

1. What aspects do stakeholders talk about (Communication Importance)?
2. How is your company performing (Symbols)?
3. Which aspects really drive your reputation (Impact on Reputation)?

In this example, the workplace is an area where the company is currently underperforming and the stakeholders consider this of reasonable importance. Also, customer focus is an important motivator for the company’s reputation and they have been very well assessed on this attribute. As a result, we would encourage the company to maintain its performance in terms of customer focus, but concentrate on the need to improve the perception of the company as a workplace.

		Effective communication programmes

TRI*M’s Corporate Reputation Manager helps you understand your constituents and build excellent corporate reputation through internal and external communications that directly address stakeholder expectations. Discover synergies and use these insights to optimise reputation management.

		Monitoring of media appearance

The results of additional media analysis can be fully integrated into TRI*M's analytical framework. Besides basic figures such as frequency and tonality, even a detailed monitoring of key reputation drivers can also be provided.

		Benefits to you

By using TRI*M’s Corporate Reputation Manager you can:

explore your specific reputation drivers and compare them to relevant benchmarks
identify risks in important stakeholder groups at an early stage
learn how to focus your PR activities on topics that make the difference.